Is the ABC stuck in the last century?
21 Feb 2013
innovation, ABC "Our QuickView tool and publicity rules have been launched to meet the needs of all ...
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CSR: can it boost a brand's bottom line?
21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
while there may be an immediate uplift in sales, thanks to the associated publicity, any significant ...
Does advertising make people happy?
07 Feb 2013
. Brands must beware that, although they sometimes get a publicity hike from such activity, the perception ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
about $40m of free publicity for the brand. BRAND VIEW: KNOWING WHEN TO SAY NO Richard ...
Reaching gay consumers: beyond the 'pink pound'
09 Nov 2012 | by Trevor Hardy, founder, The Assembly
'is certainly not just a publicity stunt'. Its effectiveness will be judged in time. The real ...
Do production houses get a raw deal?
13 Sep 2012
out for publicity and I'm not trying to kick the hornets' nest. "We just hope that doing what we've ...
Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
publicity. 'Hackathons can bite you in the ass if you don't do them well. Make sure you are engaging ...
Lifeline: Ambush marketing
26 Jul 2012
that it probably represents good value for the publicity the stunt has gained - after all, it's seen by ...
How to react if your good summer 2012 campaign goes bad
22 Jun 2012 | by David Benady
publicity, but it can also be the cure as it gives marketers the tools to react,' he says. One example was ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
course, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the ...
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