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CSR: can it boost a brand's bottom line?

21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

while there may be an immediate uplift in sales, thanks to the associated publicity, any significant ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

about $40m of free publicity for the brand. BRAND VIEW: KNOWING WHEN TO SAY NO Richard ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

'is certainly not just a publicity stunt'. Its effectiveness will be judged in time. The real ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

publicity. 'Hackathons can bite you in the ass if you don't do them well. Make sure you are engaging ...

How to react if your good summer 2012 campaign goes bad

22 Jun 2012 | by David Benady

publicity, but it can also be the cure as it gives marketers the tools to react,' he says. One example was ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

course, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

gained him and his company significant publicity. Now the brand, which has annual sales worth about ...

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

Times' Lex column. All the same, this publicity, albeit negative, shines a light on the brand and ...

Rugby sponsorship: The calm before the scrum

28 Oct 2011 | by Alex Brownsell

for film stars that there is no such thing as bad publicity, but this is a less likely proposition for ...

Brand Health Check: Sky Sports

08 Feb 2011 | by Rachel Barnes

SS a chance to refresh their team without the negative publicity (a la beeb) of enforced retirement ...

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