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Global looks to develop radio ads

29 Oct 2007 | by Sarah Crawley-Boevey

cross-media advertising opportunities. Radio now offers a variety of multi-platform publicity options ...

Strategy Verdict - Virgin 1

02 Oct 2007 | by Media Week

programming. Some of Virgin's rivals have launched or revamped channels with barely a whisper of publicity ...

Brand Barometer - Cadbury's ape drummer hits the spot

25 Sep 2007 | by Media Week

footing after the negative storm of publicity about salmonella contamination. The ad shows a close-up of ...

Why magazine awards are a winner

04 Sep 2007 | by Kate Gibbs

, but, of course, it was absolutely brilliant publicity. Aside from lots of free publicity, these ...

It's time for Duncan and C4 to put Big Brother to bed

04 Sep 2007 | by Media Week

ridiculous lengths. And the unfortunate publicity that inevitably accompanies this stretching has tipped BB ...

Brand Barometer - Tesco milks the praise from latest ad

19 Jun 2007 | by Media Week

, part of the rise is probably just Tesco recovering from the bad publicity hangover of the BBC s ...

Teletext Holidays to launch four new websites this year

29 May 2007 | by Andrew McCormick

place Teletext Holidays in competition with tourist boards in the UK that offer publicity through their ...

What next for Channel 4

15 May 2007 | by Alastair Ray

publicity earlier this year over alleged racism, is such that departing sponsor Carphone Warehouse was ...

Media Bitch

24 Apr 2007

considering the pros and cons of producing them for sale. All publicity is good publicity after all. Time ...

Brand Barometer - PlayStation 3 ad goes with a bang

03 Apr 2007 | by Sundip Chahal

its inhabitants. Sony s publicity tells us these include a tap-dancing concierge, a mute Samurai, a ...

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