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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - CREATIVE SOLUTIONS

publicity resulted. THIRD An embarrassment of riches in graduate employment - more than 1500 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - INNOVATION

found this novel approach engaging, and there was more than pounds 750,000 of free publicity. The ...

MEDIA: Dear Saint Rick - many thanks for the radio station

only one person in the UK who knows almost as much as Richard Branson about getting free publicity ...

Alcopop sector hit by sales fall

report blamed adverse publicity for the fall, as well as the sudden popularity of pre-mixed spirits. It ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

, Mortal Kombat, which received overwhelmingly bad publicity because of its violent nature. I think of ...

Banks takes on desserts range

publicity campaign through Mason Williams. The desserts will now receive ad support along with Sara ...

Marketing mix: Profile - Spice trader/Robert Dodds, Commercial agent, The Spice Girls

differ. Their commercial agent, unlike manager Simon Fuller and publicity man Julian Henry, has survived...differ. Their commercial agent, unlike manager Simon Fuller and publicity man Julian Henry, has ...

Careers: Rail recruiting back on track - Rail companies have always struggled to attract the services of first-class marketers. But the picture is changing, now firms are ready to dig deeper into their pockets, writes Lisa Campbell

campaigns, and in turn, marketing personnel, in a bid to banish bad publicity for good. Last month ...

SOAP BOX: What has Virgin really got apart from Branson?

Virgin was turning its back on its roots. In personality-led publicity, Branson has dominated the ...

ANALYSIS: Can Guinness keep ahead? - With a well-established reputation for innovative and inventive advertising, the pounds 12m Guinness account represents a challenge and a prize. Harriet Marsh reports on why the stout brand is reviewing its work

negative publicity could be overwhelming. Two years ago, Marketing revealed that Guinness was ...

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