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THIS WEEK: LT shake-up leaves Mills in cold

14 Dec 1995

was advertising and publicity manager for the Underground, lost out in the new slimline structure ...

MARKETING MIX: Christmas competition

14 Dec 1995

of free publicity? 3 March Having taken the country by storm, Camelot unveiled details ...

BELOW-THE-LINE: BRIEFS

08 Dec 1995

Caxton Park as its marketing services agency. Net publicity guide Birmingham agency CPR ...

MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

08 Dec 1995

heaps of publicity on the back of an ad campaign. Those who pay lip service to integration by ...

MARKETING FOCUS: Chief executives survey

08 Dec 1995 | by HARRIOT LANE FOX

business stimulation. Soft credibility- building publicity (53%) beats results-driven press (46 ...

BELOW-THE-LINE: BRIEFS

23 Nov 1995

. Express/M s China for PR hit Buxton-based Osborne Publicity Services is to manage a national trade ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

23 Nov 1995 | by BEN ABRAHAMS

the Wonderbra IPA paper, the generation of publicity and the domination of the media by the ...

ANALYSIS: Driver focus puts Daewoo on right road

11 Jan 1995 | by ROS SNOWDON

the best kind of publicity possible. The phone number at the end of the ads also gave Daewoo a ...

TECHNIQUE: SPONSORSHIP; Good cause better effect

11 Jan 1995 | by HARRIOT LANE FOX

tax. A donation may generate low-level publicity but any activity designed to exploit it ...

 

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