to remove filtersConsumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
the years has excelled in championing its brands but has studiously avoided publicity for the company ...
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Travel industry urged to invest in the product
14 Oct 2008 | by Alex Brownsell
generated high awareness levels - either through heritage or publicity campaigns - the bigger challenge is ...
Fewer children exposed to 'junk food' ads, according to Department of Health
13 Oct 2008 | by Gemma Charles
. Change4Life, a new national movement, launches this autumn before a major publicity campaign starts in ...
Pizza Hut name switch lambasted as 'puerile'
07 Oct 2008 | by Gemma Charles
brand. David Parish I imagine Pizza Hut hopes to gain publicity, then bring the name back 'by popular ...
Editor's comment: Pizza Hut's temporary fault
07 Oct 2008
, seemingly in the hope of achieving lots of publicity for a revamped menu, was a bad idea. Whatever the ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
much of its bad publicity is unavoidable when you compare it with other direct media. 'Direct mail ...
How marketing is shaping the US election
30 Sep 2008 | by Miranda Fitzgerald
's bad publicity will rub off on him. New media Democrat Barack Obama, 47, appears to be trouncing ...
Opinion: The Marketing Society Forum - Should brands take a tougher stance against NGOs?
27 Aug 2008
or pressure groups do in seeking publicity and funds for their cause is perfectly balanced and ...
Editorial: Airlines adopt brace position
12 Aug 2008 | by Richard Abbott, deputy editor
the extra publicity will do Virgin Atlantic no harm, but rather reinforce its position as a challenger ...
Field marketing: The drive for drinkers
12 Aug 2008
following how well the campaign is being supported in terms of investment and publicity generated,' he adds ...
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