Creativity in numbers
27 Apr 2010 | by David Tiltman
adopting a crowdsourcing strategy still secures free publicity, its growing use means it will have to ...
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Profile: In the name of the family
27 Apr 2010 | by John Reynolds
is, however, happy to court publicity - one of his factories hosted an election-campaign stop for ...
Under the lens
16 Mar 2010 | by Alex Brownsell
publicity stunt and had no intention of replicating the resulting format across the chain. Little Chef ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
something above and beyond what we are doing in-house,' says Sarah Booth, chief publicity manager at Channel ...
Brand Health Check: Gordon Ramsay
09 Dec 2008 | by Joe Thomas
profile further by employing that old British media staple, the sex scandal? Any publicity is good ...
The Marketing Profile: Dominic Chambers of LG
14 Oct 2008 | by Fiona Ramsay
sponsorships and publicity stunts, such as the mock 'TV series' push for its Scarlet LCD TVs, the next. With ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
is little doubt that Price enjoys the publicity his role affords, and it seems to be working for both ...
Travel industry urged to invest in the product
14 Oct 2008 | by Alex Brownsell
generated high awareness levels - either through heritage or publicity campaigns - the bigger challenge is ...
Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
the years has excelled in championing its brands but has studiously avoided publicity for the company ...
Field marketing: The drive for drinkers
12 Aug 2008
following how well the campaign is being supported in terms of investment and publicity generated,' he adds ...
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