ASA documents dramatic drop in complaints about green claims in advertising
24 Nov 2009 | by Gemma Charles
in part to the killer' publicity that results when ASA adjudications uphold complaints. The point ...
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Editor's comment: A case of Woolies thinking
24 Nov 2009 | by Lucy Barrett
to the high street. Inevitably, just as it received much publicity when the last Wool worths stores ...
Which? calls for greater powers to be given to the Advertising Standards Authority
22 Oct 2009 | by Gemma Charles
ads campaigns, we know that bad publicity resulting from ASA action is a major deterrent,' he added ...
Virgin Media sponsors Jenson Button to race around Bluewater
19 Oct 2009 | by Sarah Johnson
company's 50MB broadband service. Bluewater will be branded with Virgin Media LCD posters, publicity ...
Microsoft Windows 7 to sponsor Capital FM's Jingle Bell Ball at the O2
07 Oct 2009 | by Staff
Bell Ball, Microsoft will use the publicity in the build-up to the event to raise awareness of its new ...
We'll Call You - Greyhound (First Group)
02 Sep 2009 | by Staff
Marketing's mystery caller couldn't resist all the publicity around the launch of the iconic
New brand Icecreamists promises to shake up ice-cream market
11 Aug 2009 | by Nicola Clark
stranger to stirring things up. The organisation achieved the kind of publicity money cannot buy with ...
What it's really like inside Penguin
14 Jul 2009 | by Becky Wilkerson
%. Its global chief executive and chairman is John Makinson; Joanna Prior is marketing and publicity ...
The Marketing Profile: Russell Braterman of Phones4U
30 Jun 2009 | by Fiona Ramsay
spoof ads on the web. 'You can't buy publicity like that,' crows Braterman. 'I was surprised at the ...
Andrew Walmsley on Digital: Twitter - making every tweet count
24 Jun 2009
team, and used to shape publicity and policy development through the campaign. At the same time, the ...
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