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Helen Edwards: When bad press comes good

04 Jul 2012 | by Helen Edwards

Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ...

How to react if your good summer 2012 campaign goes bad

22 Jun 2012 | by David Benady

publicity, but it can also be the cure as it gives marketers the tools to react,' he says. One example was ...

Champions of Design: Roberts Revival Radio

19 Jun 2012

Colombia. 1961: The company produced a special-edition, solid-gold-cased radio. The publicity stunt ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

course, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the ...

Revolution: Social Media - Meet the new social networks

04 May 2012 | by Trevor Clawson

because it had been getting a lot of publicity and it seemed like an ideal platform to enable our design ...

My Secret Work Weapon: I have found the key to youth ... through my iPhone

25 Apr 2012 | by Jo Bacon, Vice-president marketing, creative and publicity, MTV Network

I have to make sure I'm always in touch with our audience, so my secret weapon is my iPhone. Digital is a vital platform for us and being connected is critical so I can see what our consumers are doing online, what they are tweeting.

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for

Marketing Promotion: How ad clearance helps brands

17 Apr 2012 | by Chris Mundy

brands and advertisers from negative publicity. - What attracted you to Clearcast? It was a ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

publicity like this is that no one, least of all the doctors fronting the campaign, can say what is or what ...

Marketing Guru on... why meaningless brand surveys do not matter

30 Mar 2012 | by Will Harris

convince their chief executives that there are more meaningful ways for brands to gain publicity....kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful ...

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