Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
course, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the ...
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Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
attract publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier ...
BP runs ads as Deepwater Horizon anniversary approaches
11 Apr 2011 | by Sarah Shearman
tripled its advertising budget in the US to combat negative publicity and rising public anger. Between ...
Revolution cover feature: The web gets rules
15 Feb 2011 | by Adam Woods
general disgust/amusement and widespread publicity. The two short ads in question respectively featured ...
Brands take out extra 'disgrace' cover
15 Nov 2010 | by Ed Owen
Brands are taking out additional "disgrace" cover against negative publicity that may be generated
BP in £60m advertising blitz following oil spill
02 Sep 2010 | by Arif Durrani
spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public
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