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Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

positive publicity. Just have a look at Byron (below, right), Patisserie Valerie, Tortilla, Vapiano ...

CSR: can it boost a brand's bottom line?

21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

while there may be an immediate uplift in sales, thanks to the associated publicity, any significant ...

Advertising Association calls for adspend increase in Budget

20 Mar 2013 | by Gemma Charles

Allowance Scheme, "need publicity and we ask you to re-instate Ministerial discretion to invest in ...

Thomas Cook restructure aims to turn around ailing travel firm

20 Mar 2013

publicity. Once the tactical summer-trading challenges have been overcome, the opportunities to use the ...

Champions of Design: Fortnum & Mason

26 Feb 2013 | by Staff

Big Ben) to commissioning luminaries such as Edward Bawden to design its "publicity material". The ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

attract publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

about $40m of free publicity for the brand. BRAND VIEW: KNOWING WHEN TO SAY NO Richard ...

Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum

23 Nov 2012

Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

had created one of the great brand marketing coups of the 21st century, garnering worldwide publicity ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

'is certainly not just a publicity stunt'. Its effectiveness will be judged in time. The real ...

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