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Sex ad was not only risque, it risked the industry's reputation

03 Mar 2009 | by Tess Alps

cynically, knowing it would create some outrage and, with it, some free publicity. What was Titan thinking ...

Ratcliffe has MediaCom's next milestone in sight

19 Nov 2008 | by Arif Durrani

Grey, she's not one to court publicity, preferring to spend time with colleagues and clients. So when ...

BT ads help it ride the storm

12 Nov 2008 | by Richard Wood

brand has achieved increases in several measures despite this bad publicity suggests the ad has helped ...

Pizza Hut stunt a success

21 Oct 2008 | by Richard Wood

, the considerable publicity surrounding the brand's name change should not be overlooked. The Pasta Hut ...

Junk-food ads targeting children drop

13 Oct 2008 | by Milly Glaister

autumn, before a major publicity campaign in January to educate people throughout England to live ...

Refreshed and renewed publicity equals successful advertising

12 Aug 2008 | by Sue Unerman

's new book, The Fame Formula, takes an entertaining look at the creation and evolution of the publicity ...

Easterbrook assumes Publicis agency mantle

15 Jul 2008 | by Hayley Pinkerfield

story," he says. "It wasn't calculated as publicity, it just seemed the logical time to announce it ...

Publicis considers combining its outdoor media business

24 Jun 2008 | by Jennifer Whitehead

Publicity. ...

Hotels.com looks for a home for its £2.5m media account

06 Feb 2007 | by Ben Bold

of Kazakhstan. The firm claimed that thanks to publicity surrounding the fictional Kazakh Borat, it ...

 

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