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Sex ad was not only risque, it risked the industry's reputation

cynically, knowing it would create some outrage and, with it, some free publicity. What was Titan thinking ...

Ratcliffe has MediaCom's next milestone in sight

Grey, she's not one to court publicity, preferring to spend time with colleagues and clients. So when ...

BT ads help it ride the storm

brand has achieved increases in several measures despite this bad publicity suggests the ad has helped ...

Pizza Hut stunt a success

, the considerable publicity surrounding the brand's name change should not be overlooked. The Pasta Hut ...

Junk-food ads targeting children drop

autumn, before a major publicity campaign in January to educate people throughout England to live ...

Refreshed and renewed publicity equals successful advertising

's new book, The Fame Formula, takes an entertaining look at the creation and evolution of the publicity ...

Easterbrook assumes Publicis agency mantle

story," he says. "It wasn't calculated as publicity, it just seemed the logical time to announce it ...

Publicis considers combining its outdoor media business

Publicity. ...

Hotels.com looks for a home for its £2.5m media account

of Kazakhstan. The firm claimed that thanks to publicity surrounding the fictional Kazakh Borat, it ...

 

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