Meteorite stunt backfires on Swedish telecoms firm
28 Oct 2009 | by Jennifer Whitehead
LONDON - A publicity campaign involving a hoax meteorite in Latvia has backfired spectacularly with
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Think BR: Managing a crisis
06 Jan 2012 | by Emily Hunt
A publicity crisis can strike at any time so it's important for a company to have a response...from a publicity crisis that propelled it into the wrong sort of headlines. For once, however ...
Vegemite's iSnack 2.0 brand meets with widespread derision
28 Sep 2009 | by Jennifer Whitehead
toast first. The competition drew a huge amount of publicity and 48,243 entries from more than 35,000 ...
Tenant sued for mouldy Twitter comments
29 Jul 2009 | by Staff
's actions have argued that by kicking off a lawsuit, Horizon has fanned the flames of publicity. ...
United Airlines customer ratchets up revenge campaign
24 Jul 2009 | by Daniel Farey-Jones
. United may be wishing it had the PR nous of Virgin Atlantic, which faced a similar publicity storm after ...
Aer Lingus recruits 999 nudes for fare publicity stunt
16 Mar 2009 | by Staff
a publicity stunt promoting £9.99 fares with no hidden extras from Gatwick to eight new European
Social media is an opportunity for WPP
18 Feb 2009 | by Staff
communities and polling. "Editorial publicity has yet again been highlighted as even more important than ...
Cadbury's 'eyebrow' ad goes viral to tune of 4m views
16 Feb 2009 | by Ben Bold
publicity were not enough, Cadbury has also partnered with mobile operator Orange (also a Fallon client) to ...
PR and web could benefit from economic downturn
14 Nov 2008 | by Staff
at increasing their spend on the web and publicity.
Katona alarms viewers with slurred This Morning appearance
22 Oct 2008 | by Staff
publicity thing." However, Schofield defended his questioning, saying he was only pointing out what the ...
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