Meteorite stunt backfires on Swedish telecoms firm
28 Oct 2009 | by Jennifer Whitehead
LONDON - A publicity campaign involving a hoax meteorite in Latvia has backfired spectacularly with
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A publicity crisis can strike at any time so it's important for a company to have a response...from a publicity crisis that propelled it into the wrong sort of headlines. For once, however ...
LONDON - A publicity campaign involving a hoax meteorite in Latvia has backfired spectacularly with
toast first. The competition drew a huge amount of publicity and 48,243 entries from more than 35,000 ...
's actions have argued that by kicking off a lawsuit, Horizon has fanned the flames of publicity. ...
. United may be wishing it had the PR nous of Virgin Atlantic, which faced a similar publicity storm after ...
a publicity stunt promoting £9.99 fares with no hidden extras from Gatwick to eight new European
communities and polling. "Editorial publicity has yet again been highlighted as even more important than ...
publicity were not enough, Cadbury has also partnered with mobile operator Orange (also a Fallon client) to ...
at increasing their spend on the web and publicity.
publicity thing." However, Schofield defended his questioning, saying he was only pointing out what the ...