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Mandelson releases political papers to bloggers ahead of press

16 Jul 2010 | by Gordon MacMillan

mainstream media, as part of the publicity campaign for his new book 'The Third Man'....storm of free publicity since his book was serialised in The Times this week. His publisher Harper ...

Media Perspective: Instead of looking for predictions, see what's going on now

11 Jun 2010 | by Russell Davies, russell@russelldavies.com

- trying to get themselves some audience, some publicity and some reaction. Certainly, it would have been ...

Bmibaby's new MD to embrace social networking in Twitter Q&A session

01 Jun 2010 | by Ben Bold

, but Bmibaby clearly hopes the publicity in the build-up to the Q A session will build follower numbers ...

Ann Summers hijacks online BA strike interest

15 Dec 2009 | by Jacquie Bowser

LONDON - Ann Summers took advantage of the publicity surrounding the proposed BA strike today with

Enid Blyton publisher creates digital marketing role

11 Dec 2009 | by Staff

Hachette's marketing and publicity campaigns. Working with him is Louise Grieve, senior digital marketing ...

Madeleine McCann hunt harnesses social media to spread video appeal

03 Nov 2009 | by Daniel Farey-Jones

generate publicity for the appeal, Jim Gamble, head of Ceop, said: "We are using our network around the ...

Vegemite's iSnack 2.0 brand meets with widespread derision

28 Sep 2009 | by Jennifer Whitehead

toast first. The competition drew a huge amount of publicity and 48,243 entries from more than 35,000 ...

Google forced to reveal identity of anonymous blogger

19 Aug 2009 | by Staff

. However, Anne Salisbury, the defendant's lawyer, argued that Cohen had used the case to attract publicity ...

Sony to adopt open source format for ebooks

13 Aug 2009 | by Staff

but using open source technology is sure to generate good publicity online -- where the first adopters ...

Time to Change launches online mental health videos

10 Aug 2009 | by Rachael Gallagher

it is following in the footsteps of mainstream films using online media to gain publicity. The ...

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