Media Perspective: Make sure you know your audience - and what you stand for
28 Nov 2008 | by Russell Davies, russell@russelldavies.com
Greenpeace handled it well, rolled with the silliness and made the most of the publicity, but it ...
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Battle for the ballot box moves online
20 Jan 2009 | by Gemma Charles
achieved 5m of publicity on the back of a 125,000 spend. The ASA found Tony Blair had been shown in a ...
Media: Things we like
01 Aug 2008
"special collector's issue" by Conde Nast, the cover is great publicity for Victoria's Secret and evidence ...
Media Headliner: The man who's taking on the web privacy cynics
18 Apr 2008 | by Anne Cassidy
publicity....privacy concerns and awkward publicity about its offering? For instance, damaging reports circulated at ...
Editorial: Forget web policing, the system's over-run as it is
18 Apr 2008
mischief-making and more free publicity before it gets brought to heel. Every year or so, a Ryanair-type company ...
Close-Up: Live Issue - How the web can breathe life into ads
04 Apr 2008 | by Kunal Dutta
YouTube and has triggered rampant online discussion. All of this has set the publicity ball rolling ...
Is the promotion of film and games online crossing the line?
03 Mar 2008 | by Alice Burnfield
thinks complaints arise when advertising promoters try to generate publicity simply by using shock ...
News Analysis: IKEA takes online gamble
23 May 2007
Despite the popularity of its low-cost furniture and homewares, IKEA has been dogged by negative publicity ...
Mark Ritson on branding: Web discount will hit Thresher hard
06 Dec 2006
subsequent publicity for the offer making it the most searched-for item on Google. No one, including ...
The lure of online vouchers
06 Dec 2006 | by by Craig Smith
, the company will have gained acres of free publicity and shopper traffic from the presumed ...
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