Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
publicity. 'Hackathons can bite you in the ass if you don't do them well. Make sure you are engaging ...
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Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
attract publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier ...
'G4S debacle is a blessing in disguise', claims Olympic advisor
27 Jul 2012 | by Arif Durrani
how aggressively rules are enforced, to avoid "scoring an own goal" with negative publicity. He ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
course, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the ...
Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
, will be one Mark Zuckerberg hopes doesn t receive too much publicity. However, even Lindstrom in his ...
Steve Jobs' biography reveals desire to 'destroy Android'
24 Oct 2011 | by Sara Kimberley
came under attack for signal problems. The Apple founder believed the bad publicity had been part of ...
Brands take out extra 'disgrace' cover
15 Nov 2010 | by Ed Owen
Brands are taking out additional "disgrace" cover against negative publicity that may be generated
BP in £60m advertising blitz following oil spill
02 Sep 2010 | by Arif Durrani
spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public
FIFA cracks down after World Cup ambush marketing stunt
18 Jun 2010 | by Katherine Levy and Daniel Farey-Jones
too harshly on the brewery, it could look draconian to football fans and whip up negative publicity ...
Bmibaby's new MD to embrace social networking in Twitter Q&A session
01 Jun 2010 | by Ben Bold
, but Bmibaby clearly hopes the publicity in the build-up to the Q A session will build follower numbers ...
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