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Meet the new generation of restaurant brands outsmarting the establishment

positive publicity. Just have a look at Byron (below, right), Patisserie Valerie, Tortilla, Vapiano ...

A view from the bottom

(I m talking handwritten memos, not e-mails) and a publicity headshot featuring some serious ...

The World's Leading Independent Agencies 2013: Karmarama

, then, ultimately, they will do right by us. And it costs us something. In this case, publicity: we ...

CSR: can it boost a brand's bottom line?

while there may be an immediate uplift in sales, thanks to the associated publicity, any significant ...

Advertising Association calls for adspend increase in Budget

Allowance Scheme, "need publicity and we ask you to re-instate Ministerial discretion to invest in ...

Thomas Cook restructure aims to turn around ailing travel firm

publicity. Once the tactical summer-trading challenges have been overcome, the opportunities to use the ...

Tourism Australia relaunches Best Job In The World

The competition originally ran back in 2009 and was a huge publicity hit for Tourism Queensland ...

Champions of Design: Fortnum & Mason

Big Ben) to commissioning luminaries such as Edward Bawden to design its "publicity material". The ...

Are brand birthdays really a cause for celebration?

attract publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier ...

Think BR: Branding through de-branding

partnering with Selfridges and the publicity such an innovative project will receive. Selfridges has already ...

 

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