Search results for "publicity"

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Integration is alive and kicking

07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

Integration is not dead. It may have been the victim of negative publicity and misrepresentation ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

gained him and his company significant publicity. Now the brand, which has annual sales worth about ...

Thomas Cook hits back with publicity campaign

28 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

Thomas Cook has hit back at rival TUI by publishing a letter from interim chief executive which claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic review of the business.

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

Times' Lex column. All the same, this publicity, albeit negative, shines a light on the brand and ...

Rugby sponsorship: The calm before the scrum

28 Oct 2011 | by Alex Brownsell

for film stars that there is no such thing as bad publicity, but this is a less likely proposition for ...

We'll Call You - Pussy Drinks

12 Oct 2011

can in Selfridges. Mktg You have had a lot of good publicity of late around the drink. You must be ...

THE TALENT REPORT: revealing the most innovative recruitment methods brands are using today

12 Oct 2011 | by Peter Crush

turned its hunt for a marketer into a competition, which became a publicity machine for the islands ...

Think BR: Celebrity endorsement - a worthwhile investment?

04 Oct 2011 | by Roderick Dadak

media publicity can rock the brand boat. Some celebrities have the potential to cause much more ...

BrandMAX digest: 'B' is for business as well as for brands

30 Sep 2011 | by Staff

Job in the World' campaign? We might not have received the same publicity with 'Million-dollar ...

D&AD gives young creative talent the nurturing it needs

29 Sep 2011 | by James Huse

like D AD provide us lucky graduates with the publicity and exposure to secure interviews and jobs at ...

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