Search results for "publicity"

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CSR: can it boost a brand's bottom line?

21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

while there may be an immediate uplift in sales, thanks to the associated publicity, any significant ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

about $40m of free publicity for the brand. BRAND VIEW: KNOWING WHEN TO SAY NO Richard ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

'is certainly not just a publicity stunt'. Its effectiveness will be judged in time. The real ...

Do production houses get a raw deal?

13 Sep 2012

out for publicity and I'm not trying to kick the hornets' nest. "We just hope that doing what we've ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

publicity. 'Hackathons can bite you in the ass if you don't do them well. Make sure you are engaging ...

Lifeline: Ambush marketing

26 Jul 2012

that it probably represents good value for the publicity the stunt has gained - after all, it's seen by ...

How to react if your good summer 2012 campaign goes bad

22 Jun 2012 | by David Benady

publicity, but it can also be the cure as it gives marketers the tools to react,' he says. One example was ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

course, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the ...

Media Lifeline: Posterscope

01 Mar 2012

Poster Publicity to form Kinetic in 2004. But Posterscope maintains its market leadership in 2005 by ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

gained him and his company significant publicity. Now the brand, which has annual sales worth about ...

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