Search results for "publicity"

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Sierra Club pushes for Home Depot to pull ads

02 Aug 2007 | by Aarti Shah

, he added. When asked whether the publicity surrounding the issue has prompted Home Depot to step up ...

PR is evolving into an ad strategy

31 Jul 2006 | by Robert Wheatley

new. PR is evolving, too. What was once deemed solely the province of publicity is expanding into ...

PR, advertising must be in sync to shape reputation

16 Jan 2006 | by Peter Wengryn

solidity - when it is being buried under an avalanche of extremely negative publicity, including ...

Zimmerman to helm British Virgin Islands' outreach

30 Sep 2005 | by Keith O'Brien

," Zimmerman said. "Getting more publicity while keeping that mystique is difficult." The British territory ...

Ad firm launches Latino entertainment marketing division

08 Aug 2005 | by Anita Chabria

, publicity strategy often begins in pre-production. Ortiz said her goal is to help a studio take that kind of ...

Diageo lifts its spirits with responsibility message

14 Feb 2005 | by Chris Daniels

small brand," says Kirby. "It is a brand, though, that would directly benefit from publicity because ...

Rethinking the Super Bowl spot

03 Feb 2005

for publicity, special events, spokesperson tours and more. At a 2% lift in business, reaching the ...

Bible publisher moves up release date due to advertisement publicity

28 Jan 2005 | by Keith O'Brien

GRAND RAPIDS, MI: Bible publisher Zondervan was the most recent company to score a PR coup when Rolling Stone rejected its ad.

Fox and advertisers confident of inoffensive Super Bowl

21 Jan 2005 | by Keith O'Brien

spends. Lisa Anderson, director of publicity for Focus on the Family, said the organization did not ...

Closing the Gap: Unmixed messages

22 Nov 2004 | by Richard Mitchell

marketing openly communicate with PR, and leveraging publicity results in their campaigns," says Steve Cody ...

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