Search results for "publicity"

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MPs swap credibility for glare of publicity

29 Nov 2012 | by Ian Monk

of absence from Parliament to fly out to I'm A Celebrity. Her pre-show publicity rationale for ...

Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum

23 Nov 2012

Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.

Time to stop marketing from being a dirty word

22 Nov 2012 | by Claire Beale

necessity. Unilever has stolen a march on P G here, in the publicity stakes at least, and its Plan for ...

Think BR: Lend me your equity

19 Oct 2012 | by Jamie Robertson

. Certainly the publicity the deal has received over the last week has accelerated Wonga s association with ...

Jeremy Lee: Can 4Creative boost its output with hiring of Bovill and Allison?

18 Oct 2012 | by Jeremy Lee

BT Cellnet's sponsorship of an early series of Big Brother), what publicity it did generate was for ...

Think BR: What happened to teamwork?

31 Aug 2012 | by David Bowen

Big companies presumably sponsor the Olympics and Paralympics to get positive publicity. I went to ...

Think BR: Olympics & Paralympics - key dates for advertisers' diaries

30 Jul 2012 | by Geraint Lloyd-Taylor

to test the theory that there s no such thing as bad publicity - now would seem to be the time ...

Ian Monk: Decision time for Lord Leveson

26 Jul 2012 | by Ian Monk

offline remain a vital part of any publicity strategy. At the same time, a vigorous, cavalier and ...

Think BR: Olympic trespassers keep out

18 Jul 2012 | by David Atkinson

scrutiny and negative publicity for sponsors was to follow, with many seeing the big finals turning into ...

Alex Aiken: Putting the case for the most vulnerable

06 Jul 2012 | by Alex Aiken

improve lives and reduce costs when good publicity generates new adoptive parents or foster carers ...

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