Search results for "publicity"

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Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

about $40m of free publicity for the brand. BRAND VIEW: KNOWING WHEN TO SAY NO Richard ...

Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum

23 Nov 2012

Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

had created one of the great brand marketing coups of the 21st century, garnering worldwide publicity ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

'is certainly not just a publicity stunt'. Its effectiveness will be judged in time. The real ...

Just Eat enters ad character in by-election

01 Nov 2012 | by Daniel Farey-Jones

in Corby helping the campaign, which will aim to win publicity by offering facepainting of Mr ...

We'll Call You: Starbucks

23 Oct 2012

can I tell you, we have been kind of busy this morning. Sorry. Yes, we have had a lot of publicity at ...

Samsung wins battle forcing Apple to run apology ads

19 Oct 2012 | by Matthew Chapman

publicity after Birss ruled Samsung could not have copied the Apple design because its products were "not as ...

Think BR: Lend me your equity

19 Oct 2012 | by Jamie Robertson

. Certainly the publicity the deal has received over the last week has accelerated Wonga s association with ...

Jeremy Lee: Can 4Creative boost its output with hiring of Bovill and Allison?

18 Oct 2012 | by Jeremy Lee

BT Cellnet's sponsorship of an early series of Big Brother), what publicity it did generate was for ...

The Hospital Club celebrates creative and media in Top 100

08 Oct 2012 | by Arif Durrani

(BBH), BETC London and Wieden Kennedy, PR agencies Midas and Ian Johnson Publicity and a host of ...

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