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Think BR: Reputation matters, to Google

15 Dec 2010 | by Rosie Sayers

bad publicity through poor service so the volume of complaints would improve its search engine ...

Think BR: Has the last puff of smoke been extinguished?

18 Oct 2010 | by Marina Palomba

advertising ban loopholes and stretch legal definitions in order to generate positive word of mouth publicity ...

Advertisers protest after Google changes European keyword policy

15 Sep 2010 | by Daniel Farey-Jones

announced the change in the summer and stating its position has been clear in publicity about the trademark ...

The mother of all online opportunities

24 Aug 2010 | by Suzy Bashford

ours. Otherwise, they can be a great way of tackling negative publicity. Purists will probably still ...

Ocado hires marketing chief ahead of web push

27 Jul 2010 | by John Reynolds

appointment comes as Ocado seeks to deflect the negative publicity surrounding its flotation last week. The ...

Ford chooses Facebook to reveal latest Explorer model

26 Jul 2010 | by Sarah Shearman

Explorer Facebook page to gain publicity for the car and now has more than 46,000 fans. A series of ...

Mandelson releases political papers to bloggers ahead of press

16 Jul 2010 | by Gordon MacMillan

mainstream media, as part of the publicity campaign for his new book 'The Third Man'....storm of free publicity since his book was serialised in The Times this week. His publisher Harper ...

Media Perspective: Instead of looking for predictions, see what's going on now

11 Jun 2010 | by Russell Davies, russell@russelldavies.com

- trying to get themselves some audience, some publicity and some reaction. Certainly, it would have been ...

Bmibaby's new MD to embrace social networking in Twitter Q&A session

01 Jun 2010 | by Ben Bold

, but Bmibaby clearly hopes the publicity in the build-up to the Q A session will build follower numbers ...

 

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