to remove filtersA BIG Awards Promotion: BIGging up British Outdoor
26 Jun 2009 | by Jeremy Craigen
million of free publicity for a £33,000 spend, apparently). Then there was Nike's campaign out of Simons ...
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The Marketing Profile: Russell Braterman of Phones4U
30 Jun 2009 | by Fiona Ramsay
spoof ads on the web. 'You can't buy publicity like that,' crows Braterman. 'I was surprised at the ...
Andrew Walmsley on Digital: Twitter - making every tweet count
24 Jun 2009
team, and used to shape publicity and policy development through the campaign. At the same time, the ...
TV film on NICE 'not quite fair' to pharma
23 Jun 2009 | by Gemma O'Reilly
said: The comms team was involved extensively in the process. The publicity we receive about ...
Should marketers rely on customers for product ideas?
23 Jun 2009 | by Amy Golding
initiative is more than a publicity stunt. Instead, it is being used as a means of driving long-term ...
Profile: Yasmin Diamond, comms director, Home Office
23 Jun 2009 | by Matt Cartmell
- 2000: Head of marketing, Welfare to Work, Dept for Education and Employment - 1999: Publicity ...
Cannes: Does PR belong at Cannes?
19 Jun 2009 | by Kunal Dutta
, generated £50 million worth of free publicity. Elsewhere, Barack Obama's election victory is thanks in no ...
Profile: Will Whitehorn, special adviser to Sir Richard Branson and president, Virgin Galactic
17 Jun 2009 | by Kate Magee
another Virgin publicity stunt. Whitehorn admits selling space travel to consumer journalists is not a ...
Anthony Hilton: Advantages of leaking job hires
17 Jun 2009 | by Anthony Hilton
to have been leaked. Premature publicity at this point was hugely embarrassing. This presented the ...
Mark Kleinman on marketing and the City: Alliance Boots' big gamble
16 Jun 2009 | by Mark Kleinman
high-street chain is one of Britain's most trusted brands, and unlikely to welcome the publicity that arrives ...
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