Search results for "publicity"

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Media Headliner: Zenith bean-counter turned Publicis diplomat

05 Dec 2008 | by Ian Darby

front line in terms of both leadership and publicity. Starting as an accountant and then occupying ...

Media Perspective: Make sure you know your audience - and what you stand for

28 Nov 2008 | by Russell Davies, russell@russelldavies.com

Greenpeace handled it well, rolled with the silliness and made the most of the publicity, but it ...

BT ads help it ride the storm

12 Nov 2008 | by Richard Wood

brand has achieved increases in several measures despite this bad publicity suggests the ad has helped ...

Pizza Hut stunt a success

21 Oct 2008 | by Richard Wood

, the considerable publicity surrounding the brand's name change should not be overlooked. The Pasta Hut ...

Media: Things we like

01 Aug 2008

"special collector's issue" by Conde Nast, the cover is great publicity for Victoria's Secret and evidence ...

Opinion: On the Campaign Couch ... with JB

01 Aug 2008 | by Jeremy Bullmore

than paid-for advertising? An unusual boast. Assumption 2: All publicity is good publicity. I wonder ...

Opinion: Perspective - Why common sense is needed when vetoing ads

01 Aug 2008 | by Claire Beale, claire.beale@haymarket.com

innovative ads running at the moment. So is it all a stunt designed to garner buckets of free publicity? I ...

NEWS ANALYSIS: Keeping the spotlight on Zimbabwe

05 Jun 2008 | by Kevin Bell

outlets in Zimbabwe controlled by Mugabe, the MDC's only route to publicity is often through face-to-face ...

ANALYSIS: How to manage the rumour mill

15 May 2008 | by Matt Cartmell

negative publicity at such times, and so PR departments should deliver those campaigns to the peak of their ...

MEDIA ANALYSIS: Is the Express on the rocks?

01 May 2008 | by Clare O'Connor

free positive publicity on the other side. I do have valuable long-term relationships with a small ...

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