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EDITORIAL: The figures don't add up for alcohol advertising critics

20 Dec 2001 | by CRAIG SMITH, Editor

publicity by attacking advertising than losing popularity by proposing an outright ban on a product. Isn't ...

MEDIA BRIEFS: News International appoints Craigie Taylor International

13 Dec 2001

for The Times and The Sunday Times. CTI will work alongside retained PR agency Town House Publicity ...

AGENCY 2001: TELEMARKETING AGENCY OF THE YEAR - MMGroup. MM Group is set to join the upper echelon of UK agencies as it sees fantastic returns on its £4m per year investments

13 Dec 2001

staff of the centre redundant, a move that would bring damaging publicity. Total flexibility ...

OPINION: Lateral thinking is needed in our disturbing times

06 Dec 2001 | by LAURA MAZUR, a business writer

with its customers, but also offered the chance of valuable word-of-mouth publicity into the bargain ...

OPINION: It's television that turns history into soap opera, not historians

06 Dec 2001 | by SIMON MARQUIS, chief executive of Zenith Media

to bite the hand that feeds. A war of words, however bitchy, is the best publicity a ...

DOTCOMS RIDE AGAIN: Does lastminute.com's announcement of a boost to its UK and French markets mean a resurgence of the dotcom sector?

06 Dec 2001

's projections." Thanks in part to huge publicity, the company was valued at 570m when it floated in ...

ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

29 Nov 2001 | by MARK KLEINMAN

dangerous position. If defending one's brand means exposing it to the kind of adverse publicity ...

MEDIA: Extreme Sports widens marketing role

22 Nov 2001 | by TANIA MASON

October 2000. She joined from National Geographic Channel Europe where she was publicity and ...

OPINION: Rubegg off, fcuk: your ads are blloocks that just peddle smut

22 Nov 2001 | by WINSTON FLETCHER, a director of Delaney Lund Knox Warren

that fcuk garners publicity because other advertisers obey the rules. If every advertiser employed ...

PUBLIC RELATIONS: How to gauge the value of publicity - Measuring the effectiveness of a PR

08 Nov 2001 | by MARY COWLETT

successful avoidance of bad pub-licity, the fact remains that not all media are equal. To get around ...

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