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CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek

having trouble getting the message across. Leo Burnett has been plagued recently by bad publicity ...

MEDIA: Keeping you posted

Independent poster specialist Poster Publicity has launched the outdoor industry s first general...Independent poster specialist Poster Publicity has launched the outdoor industry s first general ...

FOCUS: HI-TECH PR - Keeping a safe internal distance/Good hi-tech PR specialists are always in demand, so what is an agency to do when it’s being sought by rival companies? John-Pierre Joyce examines the issue of client conflict in the technology

encourage open communication here and it only helps our agency if we can get publicity for all our clients. ...

 

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