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CHARITIES: Helping brands

19 Dec 1996 | by DAVID TEATHER

HelpAd, marketing s answer to Live Aid, launched to the trade in July last year in a blaze of publicity ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

been pleased with all the coverage, which generated pounds 5m of publicity from an investment of ...

CAMPAIGNS: award publicity; In praise of the super preachers

13 Dec 1996 | by LISA MOORE

. Entrants were shortlisted before the main thrust for publicity for the event began in July. The 30 ...

NEWS: Ironside Wood quits ITN for BBC Worldwide post

13 Dec 1996 | by JOHN-PIERRE JOYCE

before Christmas and will head up press and publicity operations at BBC Worldwide early in the new year ...

NEWS: Banking giants at bottom of ethics pile, says survey

13 Dec 1996

charities. The recent bad publicity Shell has been receiving regarding, first Brent Spar and then ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

13 Dec 1996 | by KATE NICHOLAS

Sophie Rhys-Jones returns to PR agency life in a blaze of publicity as a consultant to Hollander Public ...

ANALYSIS: ASA looks to widen its Net

12 Dec 1996 | by SHARON MARSHALL

s most powerful weapons are peer pressure and the threat of adverse publicity. This may well deter ...

BUSINESS-TO-BUSINESS: Doing the business

12 Dec 1996 | by DAVID MURPHY

firms are changing, but some still think it s producing brochures and publicity material ...

ANALYSIS: BIG QUESTION; Have the broadsheet newspapers abandoned quality journalism?

06 Dec 1996

these two desires. ..HL.- PRW # 06:12:96 CAMPAIGNS: AUCTION PUBLICITY; Success for sale of the ...

CAMPAIGNS: JUDGE AND JURY; Cluedo birthday tale had all the ingredients of a good mystery

06 Dec 1996 | by JONATHAN SHORE

number with the gen on Mr Pratt while company spokespeople proclaimed honestly, this isn t a publicity ...

 

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