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INTERNATIONAL: Medium of the month

08 Nov 1996

passive, not probing, journalism. Partly as a publicity stunt, Lai announced he was hiring former ...

NEWS: O&M takes voucher scheme national as political row looms

08 Nov 1996 | by OUR PARLIAMENTARY CORRESPONDENT

publicity. They said the use of TV would ensure the campaign reached its target audience, particularly ...

CAMPAIGNS: CONSUMER; Puppy love has pulling power

08 Nov 1996 | by TOM DAWN

. It also created considerable advance publicity for the live action movie in advance of its ...

COMMENT: FOCUS: HEALTHCARE PR; Boom or doom for the small guy

08 Nov 1996 | by HILARY FREEMAN

aware of the small agencies through press and publicity work, he says. We just have to do more to ...

SALES PROMOTION: Changing channels

07 Nov 1996 | by ROBERT DWEK

ways of getting free publicity for themselves. And third-party tie-ups can be an extremely ...

CAMPAIGNS: PUBLICITY; Media flocks to Benetton launch

01 Nov 1996 | by TOM DAWN

Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity Timescale...Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity ...

NEWS: STOP PRESS

01 Nov 1996

commissioning arm, has given Keith Samuel, BBC TV s controller of publicity and PR, the same post in the new ...

NEWS: Brunswick appoints TSB’s former PR chief

01 Nov 1996 | by JOHN-PIERRE JOYCE

headed a press and publicity team of eight for four years. Before that she was an account director at ...

NEWS: Rhodes aims to put ALG at the forefront of London issues

01 Nov 1996 | by STEVE BEVAN

spearheaded the Council s successful bid for City Challenge money. She also handled publicity around the ...

ANALYSIS: MEDIA HANDLING; Keeping the law on the right side of the media

01 Nov 1996 | by LEXIE GODDARD

, from contempt of court to the publicity code, which focuses mainly on advertising but includes rules ...

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