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Media Bitch's Diary 10 May

10 May 2012 | by Media Bitch

, and grab every bit of free publicity you can. Anyone for...polo? Bitch has always seen ...

Will Twitter become a commercial success?

11 Mar 2009 | by Staff

revenue, it must move fast and capitalise on the publicity surrounding it. Its challenge is to stay true ...

Sex ad was not only risque, it risked the industry's reputation

03 Mar 2009 | by Tess Alps

cynically, knowing it would create some outrage and, with it, some free publicity. What was Titan thinking ...

Word of Mouth - Academy Awards

03 Mar 2009 | by Staff

Monday morning. Publicity that galvanises audiences is why Hollywood (like-Adland) love their awards ...

Ratcliffe has MediaCom's next milestone in sight

19 Nov 2008 | by Arif Durrani

Grey, she's not one to court publicity, preferring to spend time with colleagues and clients. So when ...

BT ads help it ride the storm

12 Nov 2008 | by Richard Wood

brand has achieved increases in several measures despite this bad publicity suggests the ad has helped ...

Pizza Hut stunt a success

21 Oct 2008 | by Richard Wood

, the considerable publicity surrounding the brand's name change should not be overlooked. The Pasta Hut ...

Junk-food ads targeting children drop

13 Oct 2008 | by Milly Glaister

autumn, before a major publicity campaign in January to educate people throughout England to live ...

ITV reveals line-up of its senior commercial team

07 Oct 2008 | by Emma Barnett

5,500-strong workforce, with 425 positions going from its finance, press and publicity, global content ...

Howell's future-proof plans for the ITV brand

07 Oct 2008 | by Emma Barnett

publicity, brand and commercial, and global content divisions by the beginning of 2009, helping to make a ...

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