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CAMPAIGNS: award publicity; In praise of the super preachers

13 Dec 1996 | by LISA MOORE

. Entrants were shortlisted before the main thrust for publicity for the event began in July. The 30 ...

DIARY: Harvard cooks up tasty line in client publicity

28 Nov 1996

With a little help from its friends, or more strictly spouses, Harvard PR is serving up a jammy line in product placement.

DIARY: Ocean Blue’s explosive publicity stunt fails to raise a smile from the City’s

28 Nov 1996

Richard Strange, partner of Midlands agency Ocean Blue PR, had to do a bit of fast talking to the boys in blue last week.

CAMPAIGNS: PUBLICITY; Media flocks to Benetton launch

01 Nov 1996 | by TOM DAWN

Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity Timescale...Campaign: Opening of new Oxford Circus store Client: Benetton PR team: Modus Publicity ...

DIARY: This shameless publicity stunt ...

16 Aug 1996

This shameless publicity stunt, at Lloyd s of London, is the work of insurance broker rebel Simon

NEWS: Hales on hand to guide BBC Television Publicity

16 Aug 1996

Former music business PR man Mike Hales has been appointed editor, BBC Television Publicity....Former music business PR man Mike Hales has been appointed editor, BBC Television Publicity ...

ADVERTISING & PROMOTION: MTV slams use of controversial ads for publicity

18 Jul 1996

MTV has hit out at advertisers which it claims deliberately seek publicity by putting together...MTV has hit out at advertisers which it claims deliberately seek publicity by putting together ...

NEWS: MTV apologises for publicity stunt that spoiled poster sites

29 Mar 1996

A furious row has erupted between MTV Europe and major poster contractors over MTV s cheeky launch tactics for its new magazine, Blah Blah Blah, which involved defacing existing poster sites with blah blah blah speech bubbles.

CAMPAIGNS: FILM PUBLICITY; Withnail and I’s second coming

22 Mar 1996 | by JEREMY SLATER

Client: Withnail and I PR Team: Feature Film Company Campaign: Tenth anniversary relaunch of cult film Withnail and I Timing: February-March 1996 PR Budget: pounds 8,000

DIARY: Atkinson fails to win pantomime publicity

01 Mar 1996

Instant celebritydom has its drawbacks, as the Princess of Wales media adviser Jane Atkinson has discovered.

 

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