Paid-for search can be used to counter adverse publicity
17 Nov 2009 | by Sue Unerman
. It is possible to use paid-for search as a way of reacting quickly to any adverse publicity a brand ...
LONDON - The Yorkshire Publicity Association has appointed John Ainley, north-east business.... The YPA was founded in 1923 and claims to be the oldest publicity association in the UK. ...
. It is possible to use paid-for search as a way of reacting quickly to any adverse publicity a brand ...
's publicity. The team used TV advertising in major programmes across multichannel and terrestrial channels to ...