Mark Ritson on Branding: What Google can teach us
10 Sep 2008
, it used two cheaper and far more effective brand building tools: viral marketing and public relations ...
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Marketing Mole: Name that brand
21 Apr 2009
Mackenzie of Z'est Corporate Public Relations, in London, who correctly identified Schweppes. - Brands are ...
Marketer's diary
10 Jun 2008
Hilton, London, EC1. 23-24 Jun World Public Relations Conference & Festival, InterContinental Hotel ...
Mark Ritson on Branding: Wal-Mart is deaf to its best advisers
06 Jun 2007
the US retailer's shoppers. - It also cited Wal-Mart's public relations troubles, including a ...
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