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PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies

25 Nov 1999 | by HOLLY ACLAND

agencies. P s biggest public relations coup this year was signing Madonna to promote its new Max ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations

25 Nov 1999 | by Ken Gofton

. All three apply to public relations, only more so. Electronic communications have changed PR in many ...

The Big Question: Can being sued be a positive public relations exercise? - Marco Pierre White

12 Nov 1999 | by BERNARD INGHAM

Peter Carter-Ruck

OPINION: The Big Question - Do you need public relations experience to be a spokesperson?/Microsoft

22 Oct 1999 | by BERNARD INGHAM

anything the Tories said quickly. There s probably a lesson there for public relations generally ...

THE BIG QUESTION: What was your biggest international public relations blunder? Poor communication

01 Oct 1999 | by IAN DARBY

John Mahony, Edelman PR Worldwide

PUBLIC RELATIONS: Reading between the lines - Advertorials can be a very effective means of product

21 Sep 1999 | by ROBERT GRAY

but there have been cases involving consumer titles. The Institute of Public Relations is ...

PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers

19 Aug 1999 | by SIMON ELLERY

Food giants are licking their lips. A new functional food market has emerged for such dietary staples as margarine and yoghurt, which can be sold at inflated prices so long as they promise to confer health benefits.

PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth

19 Aug 1999 | by JAMES CURTIS

With more TV channels than ever, and more programmes with small budgets, the opportunities for brand owners to get their product onto TV have never been better. It may be that the product is stacked on a shelf in an EastEnders shop, used as an ingredient in Ready Steady Cook, or given away on Granada...

Wood, managing director of Joe Public Relations

06 Aug 1999 | by MATTHEW WOOD, managing director of Joe

As a PR man who is involved everyday in what consumer brands are doing on the internet and watching its relevance to the consumer masses grow, I fully appreciate the buzz surrounding the Freeserve success story - in many ways it s driving itself. But those PROs and, indeed, most of the general public...

PUBLIC RELATIONS: Preparing for devolution - Devolution is forcing the political lobbyists and

08 Jul 1999 | by KEN GOFTON

should be a public relations monopoly. It s true that other professions are trying to break in ...

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