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FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

public relations manager George Thomas. The promotion was extremely successful in terms of the number ...

Marketing mix: Monarchs get a king-size launch

Few subjects have taxed Tony Blair s public relations machine more than the vexed issue of smoking...Few subjects have taxed Tony Blair s public relations machine more than the vexed issue of ...

Advertising & promotion: Nightclub ends Freud links

Freud Communications and taken its public relations in-house....with Freud Communications and taken its public relations in-house. Briony Richardson, who ...

Advertising & Promotion: Bulletin board

Specialist broadcast public relations consultancy Bulletin International has appointed Lucy...Specialist broadcast public relations consultancy Bulletin International has appointed Lucy ...

New Labour can show marketers how job’s done

involved - public relations, direct marketing, above-the-line advertising, wads of literature, road ...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

, promotion, advertising and public relations. British-born and a graduate of a Swiss hotel school ...

AGENCY REPORT: The guide to public relations consultancies 1997 - Evidence of success/This

Star ratings headed for the stratosphere in this year s Agency Report.

STOP PRESS: Chelsea Village work goes to Luchford

Luchford GBH Management and PR is handling the public relations for the launch of four new...Luchford GBH Management and PR is handling the public relations for the launch of four new ...

Software AG adds another PR string to Arrow’s bow

appointed PR agency Arrow to handle its pounds 150,000 fee UK public relations account....appointed PR agency Arrow to handle its pounds 150,000 fee UK public relations account. The company ...

BORDER LINES: ISTANBUL - Pronto reaches the Pinnacle

Turkish agency Pronto Public Relations and Consultancy has joined international network Pinnacle...Turkish agency Pronto Public Relations and Consultancy has joined international network Pinnacle ...

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