Search results for "public relations"

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MARKETING TECHNIQUE: PUBLIC RELATIONS; Know comment

23 Nov 1995 | by RUTH NICHOLAS

clients not to take questions personally, says Lexis Public Relations joint managing director Bill ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

23 Nov 1995 | by BEN ABRAHAMS

PR can be highly effective at boosting an advertising budget, writes Ben Abrahams. But there can be a high price to pay

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

23 Nov 1995 | by DAVID TEATHER

The year-old Lottery has boosted an already buoyant sales promotion sector with copycat scratchcards and merchandising spin-offs. David Teather reports

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

23 Nov 1995 | by CHRIS WOODCOCK.

examples. Commentators within the public relations industry have suggested, with the benefit of ...

BELOW-THE-LINE: BRIEFS

23 Nov 1995

Associates has won the public relations account for cult-style magazine Dazed and Confused ...

COMMENT: LETTERS; No higher call for a public relations man

10 Nov 1995

? ( Pharma director leaves PR for a higher calling , PR Week 27 October). Public relations is ...

COMMENT: PLATFORM; PR must make its self-promotion more strategic

10 Nov 1995 | by DAVID LONGMAN

The PR industry needs an independent marketing body to promote public relations to major clients...The PR industry needs an independent marketing body to promote public relations to major ...

NEWS: IPR receives Government support

10 Nov 1995

The IPR s on-going campaign to promote the benefits of public relations to smaller businesses has...The IPR s on-going campaign to promote the benefits of public relations to smaller businesses ...

NEWS: Oracle comms chief departs in shake-up

10 Nov 1995 | by LEXIE GODDARD

month in a public relations shake-up....the month in a public relations shake-up. Michael Spring, who joined 18 months ago from ...

NEWS: Alamo looks at UK PR vehicles

10 Nov 1995 | by JOHN-PIERRE JOYCE

US car hire firm Alamo has taken its first steps towards hiring a UK public relations agency in an...US car hire firm Alamo has taken its first steps towards hiring a UK public relations agency in ...

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