to remove filtersMARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire
23 Nov 1995 | by BEN ABRAHAMS
PR can be highly effective at boosting an advertising budget, writes Ben Abrahams. But there can be a high price to pay
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MARKETING TECHNIQUE: PUBLIC RELATIONS; Know comment
23 Nov 1995 | by RUTH NICHOLAS
clients not to take questions personally, says Lexis Public Relations joint managing director Bill ...
MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution
23 Nov 1995 | by DAVID TEATHER
The year-old Lottery has boosted an already buoyant sales promotion sector with copycat scratchcards and merchandising spin-offs. David Teather reports
COMMENT: LETTERS; No higher call for a public relations man
10 Nov 1995
? ( Pharma director leaves PR for a higher calling , PR Week 27 October). Public relations is ...
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