Talespin: public relations disasters
13 Jan 2005 | by Gerry McCusker
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan Page. Read a sample chapter here on Think.
To be honest, I found the opening painful and slow, and some of the dialogue seemed way too transparent as exposition. For example, Don yells at the newly steady Pete, "Y&R has the fire power to throw six floors worth of talent on it!" This seemed unworthy of "Mad Men" banter. But maybe that was Weiner's...
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan Page. Read a sample chapter here on Think.
LONDON - Joe Public Relations' four-year grip on the eBay consumer PR account has ended, after the
LONDON - A US Army PR stunt, which sent dozens of fake letters supposed to be from GIs to newspapers painting a rosy picture of Iraq, has backfired after the spin doctors were exposed as frauds.
LONDON - Mark Bolland, media consultant to Prince Charles, Prince William and Prince Harry, has resigned from his post at St James's Palace, to concentrate on the PR agency, Mark Bolland Associates, he set up in February.
LONDON - The Ministry of Defence has been ordered to rearrange its public relations operations by