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MEDIA: Media choice/nationwide

The unspoken rules that govern traditional British reserve demand that we don t sit and chat to strangers, or make an unnecessary noise in public places.

PUBLIC RELATIONS: Building PR teams to conquer Europe - Effective pan-European PR needs

independent PR consultant Natalie Palk in her report, The Public Relations Industry in Europe . This is ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies

agencies. P s biggest public relations coup this year was signing Madonna to promote its new Max ...

PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers

Food giants are licking their lips. A new functional food market has emerged for such dietary staples as margarine and yoghurt, which can be sold at inflated prices so long as they promise to confer health benefits.

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than

The public relations industry is currently displaying a remarkable degree of unity. The Public...The public relations industry is currently displaying a remarkable degree of unity. The Public ...

PUBLIC RELATIONS: Putting PR on a proper footing - The PR industry has been slow to sell itself

comes from the Public Relations Consultants Association (PRCA), ICO, International Public Relations ...

PUBLIC RELATIONS: Preparing for devolution - Devolution is forcing the political lobbyists and

should be a public relations monopoly. It s true that other professions are trying to break in ...

PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth

With more TV channels than ever, and more programmes with small budgets, the opportunities for brand owners to get their product onto TV have never been better. It may be that the product is stacked on a shelf in an EastEnders shop, used as an ingredient in Ready Steady Cook, or given away on Granada...

Public Relations: Masters of spin - Why would a chief executive don an absurd costume and act the

Richard Branson is not the first entrepreneur to use dare-devil exploits and high-profile publicity stunts to promote his brand. In 1868, Alfred Bird, inventor of Bird s custard, set the world record for the fastest tricycle journey from Land s End to John O Groats. And in 1880, Thomas Barratt, the...

Public Relations: Egg’s story - The resounding success of Egg’s launch was the result

The launch of Egg was an incredibly exciting project to work on.

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