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MARKETING TELEMARKETING AWARDS 1998: Sponsor’s Message

18 Jun 1998 | by HOWARD SANDOM, Head Of Public Relations

In their fifth consecutive year, the Marketing Telemarketing Awards have once again attracted an excellent calibre of entries from some of the UK s most respected companies. Companies are not only embracing telemarketing in its different applications, but they are actively using telemarketing to tackle...

Text launches Joe Public Relations

16 Oct 1998 | by SIMON ELLERY

Public Relations....Joe Public Relations. Joe Public Relations will focus exclusively on consumer PR. It has seven ...

INTERNATIONAL: Compaq reviews global public relations needs

17 Apr 1998 | by IAN DARBY

HOUSTON: Compaq, the computer giant, is evaluating its worldwide public relations arrangements as...HOUSTON: Compaq, the computer giant, is evaluating its worldwide public relations arrangements ...

Peretti picks up Tag Heuer’s public relations

17 Apr 1998 | by JEMIMAH BAILEY

, which was previously held by Aurelia Public Relations...., which was previously held by Aurelia Public Relations. Tag Heuer marketing manager David ...

PUBLIC RELATIONS: From concept to customer - We invited six public relations consultancies to

02 Jul 1998 | by ROBERT GRAY

Who needs fantasy football when fantasy products can be such fun?

PUBLIC RELATIONS: Pointing the way to PR - When choosing a public relations agency, the first thing

12 Mar 1998 | by ROBIN COBB

corporate communications with business software company SAP, he was told its public relations agency had...corporate communications with business software company SAP, he was told its public relations agency had ...

PUBLIC RELATIONS: All in a good cause - PR consultancies are embracing cause-related marketing with

29 Jan 1998 | by ROBERT GRAY

Holiday village operator Center Parcs will champion wild flower conservation later this year in what is set to grow into a classic cause-related marketing campaign. The omens are good because all the right ingredients are in place.

PROFILE: Alison Clarke Institute of Public Relations - Transforming the IPR image. Alison Clarke

13 Nov 1998 | by ROBERT GRAY

Institute of Public Relations in the year 2000, Alison Clarke exudes an air of joie de vivre as we meet in...Institute of Public Relations in the year 2000, Alison Clarke exudes an air of joie de vivre as we meet in ...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should

13 Nov 1998 | by CLAIRE SPENCER, director of planning at

In the best tradition of Blue Peter, use liberal quantities of sticky back plastic to tack together the cuttings, measure them with a ruler, cost them as equivalent advertising and multiply them by a magical figure to produce an AVE (advertising value equivalent).

PUBLIC RELATIONS: Same savings greater interest - PR campaigns have managed to make personal

17 Sep 1998 | by ROBERT GRAY

In recent years there has been a huge growth in the size of the personal finance sections in national and regional newspapers. This has partly been driven by advertising, with publishers shrewdly exploiting the need for financial services companies to build their brands - in what is a highly competitive...

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