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MEDIA: ITV calls for BBC probe

ITV has upped the ante in the ongoing debate about the extent of the BBC s commercialism by calling for greater investigation into its rival s activities.

Neill to probe civil servants and lobbying

Lord Neill s committee on standards in public life is to investigate lobbying as part of its next inquiry, and expects to call on lobbying industry representatives to give evidence.

ASA probe into Sony mailshots

Direct mail made to look like serious medical documents is being investigated by the Advertising Standards Authority.

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

. The OFT probe was prompted by complaints from suppliers that the low prices forced on them by the ...

MEDIA: BSkyB probe

The Office of Fair Trading has summoned Malcolm Wall, deputy chief executive of the broadcasting arm of United News and Media, and Brian Barwick, ITV s controller of sport and director of programmes on ITV2, to give evidence to its inquiry into BSkyB s pounds 670m broadcasting contract with the Premier...

MEDIA: TV tracking costs to soar

different systems for measuring audiences are currently being tested. These include a digital probe which ...

PUBLIC RELATIONS: PR does the business - PR is being taken more seriously in management circles but how can the sector turn this opportunity to its advantage? Robert Gray reports

researcher to probe client attitudes, actions and future intentions with regard to PR. The research was ...

Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore

clients to think strategically - identify the brand, probe it, understand its ambitions, evaluate how ...

Lobbyists fear new curbs as EC probes ads in classrooms

A European Commission probe into advertising in schools is alarming industry lobbyists who fear...A European Commission probe into advertising in schools is alarming industry lobbyists who fear ...

Advertising in schools faces European probe

- A European Commission probe into advertising in schools is alarming industry lobbyists who fear...- A European Commission probe into advertising in schools is alarming industry lobbyists who fear ...

 

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