Think BR: Getting shoppers to spend
18 Jan 2013 | by Danielle Pinnington
what promotions or deep price cuts are thrown at them, shoppers are resisting the urge to spend like ...
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Music labels line up HMV rescue bid
21 Jan 2013 | by Matthew Chapman
are concerned by the massive price cuts offered by internet retailers including Amazon and ...
Pernod Ricard's Thierry Billot: price cuts are a dead end
25 Oct 2012 | by Nicola Kemp
Pernod Ricard's managing director of brands says creativity and innovation are central to success. Here he discusses the potential of social media and the perils of price promotions.
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions...Marketers know that price cuts are the most powerful form of sales promotion. Time and again ...
Sector Insight: champagne and sparkling wine
12 Sep 2012 | by Jane Bainbridge
category has been hit by price cuts and promotions, to the extent that 53% of drinkers say they won't pay ...
Ocado takes aim at supermarket giants ahead of price war
20 Aug 2012 | by Matthew Chapman
three years to make it cheaper than supermarkets with a physical presence. The news of the price cuts ...
Adapting to the never ending recession
04 Jul 2012 | by Tim Eales
75% of trade promoted volume. The categories demonstrating the biggest price cuts are personal care ...
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: New brand
13 Jun 2012
Partnership) O2 Priority Moments proves that there is more to the mobile market than just price cuts and ...
Reputation Survey: Energy providers - Public distrust over energy price cuts
29 Mar 2012 | by John Owens
to customers in the form of price cuts, compared with 90 per cent last year. Indeed, trust may ...
Hotline: OK! coverprice halved
16 Mar 2012
! to 99p, as it continues its strategy of price cuts across selected titles. The move means OK! will
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