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21 Dec 2000
team, though the contract had not been signed as Marketing went to press. The two drinks giants will...team, though the contract had not been signed as Marketing went to press. The two drinks giants will ...
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STOP PRESS
21 Dec 2000
footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product...footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product ...
STOP PRESS
21 Dec 2000
NatWest will not directly replace Ian Schoolar, the bank s head of brand communications, who leaves the company at the end of the year to become director of marketing and communications at the Inland Revenue. Schoolar said the job will be divided between different staff, but the roles have not been...
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21 Dec 2000
Yves Saint Laurent has said it stands by its banned poster featuring Sophie Dahl, claiming it was purely meant to emphasise the spirit of Opium, which is a provocative and sensual fragrance . YSL also said the ad, which resulted in more than 700 complaints to the ASA, was not intended to offend. The...
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21 Dec 2000
Channel 4 has secured a pounds 3.5m sponsorship renewal deal with Nescafe for Friends. It will start with the sponsorship of the new Friends series, being premiered in January on Channel 4 s new digital channel E4.
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21 Dec 2000
The Body Shop is combining its e-commerce operations with its existing retail and mail-order businesses after ending a partnership with Softbank Technology Ventures. The Body Shop will buy specific assets of the jointly owned company, The Body Shop Digital, paying either dollars 6m in cash or through...
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21 Dec 2000
Marketing staff at Alliance s standalone internet wealth management service are likely to be redeployed internally following a decision to shelve the service. The service will be integrated into A s existing web site.
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21 Dec 2000
Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks.
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21 Dec 2000
Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers.
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21 Dec 2000
Sue Farr, the BBC s former director of public service marketing, has withdrawn her candidacy for chief executive of J Walter Thompson. Her decision is believed to leave two candidates in the frame for the top job at the agency.
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