IPA and ISBA in pitch tie-up
30 Nov 2010 | by Rachel Barnes
Brands and agencies are being encouraged to sign up to best-pratice pitching guidelines via an
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Brands aim for perfect pitch
01 Dec 2010 | by Rachel Barnes
The IPA and ISBA want to establish a set of principles to smooth the pitching process, writes.... The event was intended to start the process of 'reforming' pitching to save time and money on both ...
PR creates GoodBuzz
15 Oct 2010 | by Graham Goodkind
found ourselves pitching more against ad, digital and sales promotion shops, and not as much against ...
PR Essays
15 Oct 2010 | by Andrew McCormick
relationship and what we ve been doing is pitching for the big idea. Richard Brett There s pressure on ...
Matalan push focuses on TV
24 Aug 2010 | by John Reynolds
recently, it had used Libertine on a project basis. However, the ad agency will not be pitching for the ...
Field Marketing Leagues 2010
11 Aug 2010 | by David Tiltman
industry, pitching activity has been strong over the past six months and the tactical work that largely ...
LOCOG appoints CBS Outdoor ahead of marketing push
01 Jul 2010 | by Joe Thomas
pitching for the business. LOCOG has seven domestic tier-one partners adidas, BMW, BP, British Airways ...
The big sell-in
30 Jun 2010 | by Suzy Bashford
strike-rate over time. Pitching to the board is an area where marketers could use their agencies more ...
Design Leagues 2010
30 Jun 2010 | by Scott Billings
of Seymourpowell, believes these pressures are leading to more instances of free pitching and the ...
Monaco delivers sponsor tonic for F1
24 May 2010 | by Jonathan Noble
that we are not going out and pitching to those companies in the way they want to be pitched to. I ...
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