Close-Up: Should lead agencies run pitches?
05 Mar 2010
pitching agencies seem relaxed about the process. "Visit Wales obviously has a strong relationship with W&K ...
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Close-Up: Do nice surroundings fuel creativity?
12 Mar 2010
only to produce good work but also when you're pitching. Having a good culture helps with that." Of ...
Close-Up: Should UK shops follow Belgian lead?
19 Feb 2010 | by Matt Williams
agency's homepage to the next. The frustrations surrounding the pitching process are not unfamiliar to ...
Media Forum: Is SeeSaw strategy sound?
19 Feb 2010
community think? Is SeeSaw pitching this about right? Dan Clays, the managing director of BLM Quantum ...
Media: Double Standards - Winning the scramble for new business in 2009
13 Nov 2009
and effectiveness benefits a pitch would bring. - When you're pitching, what strength does your ...
Media Perspective: Adland is spending its time and money on prioritisation
06 Nov 2009 | by Ian Darby, ian.darby@haymarket.com
much of this year pitching for the £80 million-plus Lloyds media business. Even if you've lost a ...
Media: All about ... The 2009 TV trading season
06 Nov 2009
owner sector, say that agencies pitching on those accounts are all making unrealistic promises about the ...
Media Perspective: Agencies focus on learning to use size to their advantage
30 Oct 2009 | by Ian Darby, ian.darby@haymarket.com
specialist. Even with Omnicom Media Group not taking part (it felt it had too much pitching already on its ...
Close-Up: Glue marks ten years of breaking the mould
09 Oct 2009 | by Matt Williams
development. By pitching, and subsequently winning, accounts such as 3 (another win of a similar scale is ...
Editorial: Time steps were taken to rein in 'arrogant' BBC
02 Oct 2009
- pitching Strictly Come Dancing directly against ITV's X Factor is the latest example - in order to justify ...
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