Double Standards: 'Most content that is funded by brands is shit'
02 Aug 2012
experiences. - Are portals such as AOL, MSN and Facebook challenging agencies by pitching their own content ...
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Do e-auctions turn creativity into a commodity?
30 Aug 2012
follow when embarking on the pitching process, as well as fresh considerations to take into account when ...
How Nexus drives home Chipotle's sustainable ideals
05 Jul 2012
, ultimately, the film became our main - rather mammoth - task. We weren't pitching against other production ...
All About ... When media goes south
14 Jun 2012 | by Alasdair Reid
a time, a nice few days in the sun for creative hotshots. Then advertisers started pitching up in ...
Is it worth an incumbent repitching?
10 May 2012
on roughly the same odds as any agency pitching for an account. "Incumbents are faring very much ...
Do clients need to cough up quicker?
03 May 2012
terms must be 90 days. That's poor pitching practice." A less obvious upshot of clients waiting until ...
How has the new-business landscape changed?
26 Apr 2012
Globalisation and the demand for new services from clients have changed the nature of pitching for...pitching for new business changed in recent years? Globalisation has changed everything. The big pitches ...
School Reports 2012: 101
02 Apr 2012 | by Staff
, including eschewing pitching as a means of drawing in business. Consider, too, that much of their work is ...
School Reports 2012: Isobel
02 Apr 2012
encouraged GCSE students to take a week-long programme that ended with them "pitching" in response to a real ...
School Reports 2012: Lean Mean Fighting Machine
02 Apr 2012
more than capable of successfully pitching against mainstream agencies for digital businesses. On the ...
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