Search results for "pitching"

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AGENDA: Empire building in the digital age - BSkyB is changing the focus of its marketing as it faces up to new multi-channel competition in digital TV. Elisabeth Murdoch spoke exclusively to Anne-Marie Crawford about Sky’s digital masterplan and

17 Dec 1998 | by ANNE-MARIE CRAWFORD

to say she is pitching for budget in February and expects it to be healthy . In terms of ...

PROFILE: Game for a battle - GILES THOMAS, MARKETING DIRECTOR, SEGA UK

22 Oct 1998 | by LISA CAMPBELL

David pitching against the mighty Goliath, he is taking Sega into battle against PlayStation....David pitching against the mighty Goliath, he is taking Sega into battle against PlayStation ...

Baby drive

22 Oct 1998 | by JASON GONSALVES, Associate Director, Un

pitching a special price reduction package at families with new babies due to increased expenditure on ...

CAREERS: Comment - Design industry should nurture creative talents

15 Oct 1998 | by STUART FREESTONE

pitching for a new account and isn t it our creative interpretation of a client s brief that ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

08 Oct 1998 | by DAVID MURPHY

been pitching the idea to local authorities up and down the country. Nottingham is the first to bite ...

MEDIA: Diageo agencies to face summer pitching ’replay’

17 Sep 1998 | by NIKI TURNER, Marketing Director, The Op

Diageo is likely to review its entire pounds 75m media account next summer despite the fact it is currently seeing pitches for the business.

MEDIA: Leo Burnett and MediaVest team up for P&G’s pounds 200m

17 Sep 1998 | by NIKI TURNER, Marketing Director, The Op

agencies are co-operating closely on all aspects of the pitch and the pitching team will include ...

Mandarin account

10 Sep 1998 | by STEVE BELL

. M&C won the account after pitching against six Hong Kong-based ad agencies....Pacific. M&C won the account after pitching against six Hong Kong-based ad agencies. ...

STOP PRESS

10 Sep 1998 | by STEVE BELL

attraction. The Leith Agency and 1576 are pitching for the advertising account, while The Media Business ...

DIRECT MARKETING: Direct potential - Direct marketing appears to be in its ascendancy as it is taken more seriously as a creative discipline. Robert Gray looks at the results of a recent ISBA survey and warns that ad agencies should take heed

03 Sep 1998 | by ROBERT GRAY

(IPA) pitching guidelines. However, both Lloyd and Hooper expressed concern that 28% still do ...

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