website aimed at helping brands adhere to six principles of good pitching. The principles cover ...
Will Arnold-Baker, managing director at Publicis London, has a few theories on why UK agencies had another barren year at the 2011 Cannes Lions Festival
The IPA and ISBA want to establish a set of principles to smooth the pitching process, writes.... The event was intended to start the process of 'reforming' pitching to save time and money on both ...
Brands and agencies are being encouraged to sign up to best-pratice pitching guidelines via an
about pitching for the business.
PepsiCo is to follow rival Coca-Cola by pitching 7Up as an accompaniment to food, ahead of an
throughout the pitching process. But will they stamp out bad behaviour, ask Rachel Barnes and Noelle...confronted with unpalatable, but seemingly perennial, truths about pitching. The occasion was the ISBA ...
First Choice, part of travel operator TUI, is pitching itself as "the home of all-inclusive" to
DLKW won the business after pitching against Chick Smith Trott and VCCP. The pitch was handled by ...
Team Saatchi, Kindred and DCH are pitching against incumbents DLKW and digital agency Logan Tod ...
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