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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

, on the phone - love the polar bears that have resurfaced in the soft-drinks giant s pre-Christmas...this case, on the phone - love the polar bears that have resurfaced in the soft-drinks giant s ...

Mellors Reay lands task for health service advice line

19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT

hospital accident and emergency unit. The scheme is similar to those run in the US, where phone ...

Daewoo reveals Christmas work

19 Dec 1997 | by MAIRI CLARK

spots, telephone and wheel , publicise the direct response phone line for people wanting ...

DMA hits out at phone controls

18 Dec 1997 | by LISA CAMPBELL

The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a battle over the best way to stop consumers being pestered by unwanted telemarketing calls.

C&W acts on survey calls

18 Dec 1997 | by LISA CAMPBELL

phone number for all DRTV ads. Other ideas C&W may develop are phones with different ringing ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - CREATIVE SOLUTIONS

18 Dec 1997

6 mobile phone was under way in traditional media. But as Siemens was little known in the UK and ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS TELEMARKETING

18 Dec 1997

to mere job titles and business functions. Some 540 appointments were made over the phone, of which ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

18 Dec 1997

went for telephone response, customer-managed by post and phone. The new account, carrying a ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - RETENTION/LOYALTY PROGRAMME

18 Dec 1997

with Greenpeace. These range across a welcome pack or phone call, direct debit conversion pack ...

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

18 Dec 1997 | by DRAYTON BIRD

offered the phone- or fax-ordering option that the editors didn t even bother to count them. They ...

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