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Think BR: Our national press doesn't need saving

from great journalists. Each year there are around 4.3bn national newspapers purchased in the UK ...

Think BR: What effect will the Olympics have on national press advertisers?

national newspapers, write Mark Jones, press manager, Carat, and Keith Perry, group sport managing editor..., this is understandable. But for those brands thinking about using national newspapers, the Olympics ...

Jeremy Lee: New generation has consigned media as we know it to history

) and the national newspapers could still claim credibility. Equally, the very thought that you could ...

OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?

publishers keep faith with them by maintaining and progressively improving their margins. National ...

Andrew Walmsley on Digital: comparing online and tradtional media spends

counted separately? If it were, it would still be bigger than regional press, direct mail, national ...

Is Twitter simply a fad without a future or a media solution?

circulation bigger than many national newspapers. He now favours tweets above media interviews. Al Gore does ...

Web charging and technologies can plug revenue gap

visionary thinkers. Meanwhile, speaking at MediaTel's Future of National Newspapers conference last week ...

Future of ad-funded content model could be in jeopardy

are an essential part of the ecosystem. Calls to save our national newspapers abound. Johann Hari ...

Media owners need to find themselves a new waterhole

start of a long process that will see national newspapers close, merge or slim down dramatically into ...

Do covermounts drive long-term circulation increases?

national newspapers' circulation. However, they do provide a reason to purchase for the less loyal ...

 

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